To achieve maximum return on Spotify’s investment, we combined location-based mobile advertising with out of home (OOH) campus advertising. With over 350 million users and 150 million subscribers, Spotify is the most popular audio streaming platform in the world.įor this campaign, Spotify wanted to drive awareness of their student discount and increase paid student subscriptions. Learn how you can achieve your business goals with similar college media strategies. Spotify student also comes with free Hulu unlimited.Today’s post in our successful campus media campaigns series explores how streaming audio giant Spotify increased clickthrough rates with an integrated campus media campaign. If you don’t re-register as a student every year, Spotify assumes you graduated and starts charging you the full price. The discount offered by Spotify applies for 12 months at a time.Īfter this, you must sign up for the discount once again.Ĭurrently, Spotify is offering four-yearly discount periods during enrollment, then the subscription goes back to the full price of $10 per month.
To verify the active enrollments, Spotify uses SheerID, but you can upload documents manually like the student ID card if the auto-verification fails. You can’t sign up with an old university mail like it used to happen with Amazon Prime Student. With Spotify Student, you are required to sign in through the student’s section of Spotify’s website and enter your name, date of birth and college.
Students in accredited universities can now get Spotify Premium Subscriptions for half the price bringing the cost down to 4% per month. You share a link on social media or to use Amazon’s email form to send the invite. However, Amazon has a requirement or procedures for how to invite a fellow student.
Some students must pay taxes on their membership if they live in Arizona, Florida, California, Kentucky, New Jersey, North Carolina, New York, Ohio, Tennessee, Pennsylvania, West Virginia, Texas and Wisconsin.Īmazon Student has a referral program that pays the student being referred and the student who referred them $ to enjoy on top of their subscription. edu email address) are eligible for the program for four years or until their graduation.Īfter that their membership auto-renews itself to $$ per year.
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